EXPERIENTIAL DESIGN & INNOVATION STRATEGY
SOHEE WOO
I specialize in transforming innovation strategy into immersive experiences.
With 10 years of expertise across AR/VR, AI, Industrial Design, and Experiential Design, I lead people-first teams that use experimental creative practices to subvert expectations and define new cultural trends.
CURRENTLY @ NIKE NEW PLATFORMS & EXPERIENCES
PREVIOUSLY…
ENCORE, MICROSOFT, IDEO, HOTPOINT, KID LAROI, KID CUDI, TRIPPIE REDD, OLIVER TREE, $NOT, THE HUNDREDS & more
ART DIRECTION ✳︎ CREATIVE STRATEGY ✳︎ DESIGN INNOVATION ✳︎ IMMERSIVE STORYTELLING ✳︎
ART DIRECTION ✳︎ CREATIVE STRATEGY ✳︎ DESIGN INNOVATION ✳︎ IMMERSIVE STORYTELLING ✳︎
Built for Possibility
Create something you're proud of.
Whether you're just starting out or taking things to the next level, we have everything you need to connect, engage, and make something truly yours.