SOHEE WOO

I specialize in transforming innovation strategy into immersive experiences.

With over 10 years of expertise across AR/VR, AI, Industrial Design, and Experiential Design, I lead people-first teams that use R&D practices to subvert expectations and define new cultural trends.

CURRENTLY @ NIKE NEW PLATFORMS & EXPERIENCES

PREVIOUSLY…

ENCORE, MICROSOFT, IDEO, HOTPOINT, KID LAROI, KID CUDI, TRIPPIE REDD, OLIVER TREE, $NOT, THE HUNDREDS & more