Nike x Fortnite: Airphoria
Airphoria transports players into an immersive Air Max themed world within Fortnite to engage fans with Air Max Sneakers in a new captivating way. Gamers are able to participate in the ultimate sneaker hunt, buy specialized Air Max skins and accessories, get special FN x Nike merch, and account link into Nike Virtual Studios for future access to ubiquitous virtual goods across different Nike platforms. This Nike x Fortnite collaboration set the scene for the launch of UEFN (Unreal Engine Fortnite), a tool that brings custom content, and creative flexibility into Fortnite that empowers creators to design and monetize their island creations. Our team was responsible art direction, creative direction, game assets, character design, merch creation, and narrative storytelling. We were able to bring Nike’s Airphoria to life in partnership with Epic Games, Fortnite, and external partners.
Media
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High Snobiety: Nike Fortnite Airphoria
Complex: Epic Games Nike Fortnite Partnership