MORPH: AN AR DIGITAL FASHION HOUSE
Case Study : Morph is a digital fashion house that develops trend setting editable AR fashion adorned onto trackable clothing that can be worn, viewed, and shared.
In an era of social media, being an influencer represents freedom, validation, and influence. With the rise of AR, there is an opportunity to utilize this technology to enhance the digital you by capturing style, experimenting with expression, and building social capital.
The Morph ecosystem consists of a Base, Skins and a comprehensive editing tool.
The initial Morph Base is a physical 3 piece atheluxury collection that delivers comfort, quality, and style while serving as a perfect trackable canvas for AR overlays.
Morph skins are animated AR overlays generated by our proprietary AI designer software that can be visually attached onto Morph bases. Endless genres and styles are created through machine learning and will adjust based off of current trends and your preferences.
Join the morph family & choose between free, basic, and pro membership to receive special edition items and a comprehensive editing tool that fits your creative needs.
Browse the high end Morph Base collections to match your style. The trackable Morph pieces serve as a key to unlock the world of AR fashion.
Morph’s Ai designer creates endless AR design collections for you to discover and style. You can easily adjust your taste, and your Ai designer will be quick to learn what you like.
Browse your Ai Designer Collections, and purchase the Morph Skins that express your uniqueness.
Jump into your style editor:
Assign skins to different sections of your base, adjust the size, speed, color, and add any additional effects that fit your aesthetic.
Morphs’ combination of background segmentation, skeletal tracking and keying technology allows you to take live photos and videos of you in your morph clothing adding a trend setting twist to your online presence.
Share you decorated digital you with your friends and your followers. A new way to show off your uniqueness.
