ENCORE: AN INTERACTIVE LIVE MUSIC PLATFORM
Encore is a live interactive music platform co-founded by Jonathon Gray, Ian Edelman, and Kid Cudi. Encore uses augmented reality and interactive gaming to create a metaverse-centric platform where artists can get paid, drop exclusive content, connect more authentically with their fans, and most importantly share their art.
Social media has become transformative to the music industry. Platforms like TikTok have made discovery more possible for artists across the board, not just those signed by labels. It has also allowed smaller artists to amass loyal fan followings that help create careers. But as noted by artists like Halsey, bitsized trending moments has forced music artists to focus their success via snackable relatable moments. In conjunction if you aren’t able to produce these moments, you are still stuck facing huge production costs with low return.
Encore is a multi-faceted tool that aims to serve artists by not only being a comprehensive forward facing augmented reality production tool, but also a gameified platform that allows fans to support their favorite artists through micropayments and fan engagement.
As the Head of XR at Encore, I led the development of augmented reality tools alongside engineering, design, and product development to bring the future of augmented reality to music. I had the opportunity to work with 100’s of artists, including Trippie Redd, Oliver Tree, the Kid Laroi, Reyanna Maria and $not, developing accessible augmented reality sets for mobile shows.
Reach out to chat more about Encore!
